Archive - The Commercial Table

A Peaky Blinders riff turned a Moto2 rider into the people’s champ.

Racking up 700K views with no ads needed

Jun 17 •

The $25k call that started Geico’s Nascar era

Why small bets win big: the story of a cold call, a custom 1-800 number, and two decades of trust between GEICO and NASCAR.

Jun 14 •

How Oscar Piastri commands commercial authority

Quiet Confidence: Oscar Piastri’s Playbook for Commercial Teams

Jun 10 •

Why a gaming studio chose Alonso over Lando for their partnership.

The exact questions, scorecards, and frameworks Parallel used to choose Alonso over Lando - and how you can replicate their approach.

Jun 7 •

Inside a gaming startup’s partnership with Fernando Alonso.

Why landing Fernando introduced new pressures and early roadblocks that Parallel had to solve.

Jun 3 •

May 2025

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